We’ve Been the Brand. Now We’re the Partner.

CulturaWorks was founded by marketers who spent over a decade on the brand side—briefing agencies, chasing clarity, and rewriting strategy. Now, we work alongside you to craft culturally intelligent campaigns that reflect your goals and deeply resonate with your audience.

Your Marketing Partner

Why CulturaWorks Exists

“I didn’t create CulturaWorks to sell services—

I created it to become the marketing partner every brand actually needs but rarely finds."

After spending 15+ years on the brand side—leading marketing for global brands across EMEA, Turkey, and both North and South Africa—I noticed one thing:

Most agencies either had no real marketing support or were overwhelmed by fragmented, one-size-fits-all solutions.
Startups and SMEs needed someone to walk beside them, not just deliver assets.
Established brands needed more than execution—they needed culturally rooted strategy that drives relevance and results.

That’s where CulturaWorks comes in.

We become your marketing partner—guiding growing brands with hands-on strategy, and helping established ones unlock new potential through insight-led positioning, bold creative, and full 360° execution.

This isn’t just another agency.

It’s partnership—with purpose, context, and culture built in.

“Brands are no longer looking for vendors—they’re seeking strategic partners who can drive long-term growth and navigate complexity.” — The CMO Survey, Spring 2024 by Deloitte.

What Sets Us Apart

CulturaWorks isn’t outsourced help—we’re your embedded marketing partner.

We work shoulder-to-shoulder with you to bring cultural strategy, creative clarity, and executional power to every stage of your growth.

15+ Years of International Brand-Side Experience

From EMEA to North & South Africa — we bring the brand mindset, not just the agency playbook.

Regional Market

Fluency

We understand the cultural codes, trends, and nuances that move people — and business — across the MENA region.

We Think Like

Strategic Partners, Not Vendors

We’ve been on your side of the table — and we built CulturaWorks to be the partner we always needed.

Strategy Comes

First

We don’t just deliver assets—we build insight-led strategies rooted in purpose, people, and growth.

From Brief to

Breakthrough

We treat your business like our own—transforming every brief into bold, relevant, and high-performing brand moves.

Our Happy Partners

"It's nothing but a pleasure to work with Nahla. We collaborated on a number of campaigns for TikTok in Egypt and the wider MENA region - her local cultural and commercial knowledge, her indefatigable energy and charm, and her excellent strategic and tactical marketing skills contributed greatly to the success of our brand in the region. 10/10 would recommend!"

Jake Cooper, Head of Brand & Creative EMEA, TikTok

How We Help You Win

We help you build campaigns that don’t just perform—they last.

Brands today don’t want vendors—they crave strategic partners who walk with them from vision to execution.

By treating your business like our own, we help you:

Unlock Campaigns That Resonate Emotionally & Strategically

We craft brand messaging that connects with real people — not just targets.

Activate Creator-Led Campaigns That Feel Authentic

We collaborate with culturally relevant KOLs to tell your story, your way.

Bridge Global Goals with Local Relevance

We localize global strategies into culturally rooted campaigns that truly resonate across the region.

Scale Through Strategic Cultural Insight

Our strategies are built to drive growth—grounded in real behavior and impact, not assumptions.

What We Build

We don’t just offer services—we co-build brand momentum with you.

From early-stage growth to market expansion, CulturaWorks brings strategy, culture, and creativity together in a way that lasts.

We act as your in-house marketing team—guiding startups and growing brands with design culturally rooted marketing strategies, media plans, execution, and day-to-day marketing support.

Built-In Marketing Partner

We help global founders localize their vision for MENA — crafting investor-ready decks and advising on culturally relevant market entry strategies.

Market Move Advisory

From bold, insight-led ideas to full execution — we handle creative direction, content production, and 360° campaign rollouts that are culturally rooted, strategically sound, and built to move people and drive real results.

Creative, Production & Campaigns

We connect you with creators who speak your audience’s language — building trust, relevance, and impact through authentic partnerships.

Creators with Culture

Platform-specific storytelling built for native performance — because every channel needs its own strategy.

Social Media Content & Strategy

We plan and place media that performs — balancing strategic placements, targeting, and optimization to drive ROI.

Media Buying

We don’t show up with answers—we show up to understand.

We immerse ourselves in your world, challenge assumptions, and shape every strategy with cultural precision. From kickoff to launch, we act like your internal team — present, proactive, and fully invested in making the work work.

How We Build It

Immerse

We don’t just research—we immerse. We dive deep into your brand’s world, exploring your audience, culture, and market nuances to uncover the heartbeat of your business.

Architect

Strategy is our blueprint. We design thoughtful, culturally intelligent game plans that bridge where you are now with where you want to grow—boldly and authentically.

Create

Now, the magic. We bring your brand to life through storytelling, visuals, and experiences that stop thumbs, turn heads, and start conversations.

Launch

Precision meets presence. We roll out campaigns across the right platforms, in the right tone, at the right time—maximizing impact without the noise.

Evolve

Growth never stops. We track, learn, tweak, and elevate—ensuring every campaign becomes smarter, sharper, and more powerful than the last.

Have a question or need more information? Feel free to reach out to us. We're here to assist you in any way we can.

Contact Us

Whether you're across the city or across the region, we're ready to connect. CulturaWorks operates remotely and in-person across MENA—let’s talk, collaborate, and build something great together.